The entertainment industry is growing at a stellar rate of 17% every year. VUENOW focuses on this growth, and priorities television, the largest segment of this industry that reaches 67% of India’s population. VUENOW plans to revolutionize the entertainment genre with innovative products and concepts.
Advertising is the largest revenue contributor to the television industry, and advertisers depend upon the TRP ratings for determining their advertising spend. A few thousand subscribers are taken to be representatives of the country’s television audience. This leads to lopsided results favouring a few larger television networks. Television advertising is projected to grow from Rs. 20,100 Cr in 2016 to 39,400 Cr in 2021. For advertisers, interactive advertisements, direct feedback from potential customers and exclusive deals for VUENOW associates is the way forward
E-commerce is the new shining star in the Indian industry. E-commerce in India is estimated to be at Rs. 2,11,005 Cr. Internet and Mobile Association of India (IAMAI) report states that E-commerce in India has grown at a CAGR of about 30 percent between December 2011 and December 2015. This is even when internet penetration is only 28% and with only 4% online shoppers.